Revealed: what ‘yes’ campaign’s SMS blast would have cost

[Since this was published, it has been revealed the cost was about $500,000 and a donation from  an SMS company]

It would have cost the “yes” campaign for same-sex marriage at least $620,000 to send its bulk text message to all 31 million mobile phone subscribers at the weekend, Fairfax Media can reveal.

Depending on the deal it struck with its bulk SMS supplier, it could have cost even as much as $4.65 million or more, given that messages were sent to potentially more numbers than exist or are currently in use.

Read the full article on the Sydney Morning Herald website

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