They know where you live, work, play, shop, eat and a hell of a lot more

GroundTruth. Near. Snakk Media. Bliss.

You’ve probably never heard of these companies — and that’s the way they like it.

They’re the advertising-technology firms that work stealthily — and profitably — behind the scenes of various online advertising networks, phone apps and brands. Their mission is to:

  • Target you with ads specific to your precise location (latitude and longitude);
  • Target you with ads based on past historical location information; and
  • Trace your movements between various locations and bring it together to profile you even further and re-target you just when they need to — which enables them to charge brands an even higher fee for the ad they put in front of you.

Read the full article at Crikey.com.au (paywalled but you can sign up for a free trial)

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