SMS company’s $500k gift boosted ‘Yes’ campaign in same-sex marriage push

For Aussie tech entrepreneur Lee Gaywood, the same-sex marriage debate was personal.

Mr Gaywood, 35, just recently became engaged to his fiancé Gemma Cooper and is marrying her next April. In contrast, his future brother-in-law has been in a relationship for several years and has been unable to marry the man he loves.

It was for this reason, Mr Gaywood told Fairfax Media, that he decided to donate to the ‘Yes’ campaign what would have totalled approximately half a million dollars worth of text messages.

Fairfax Media can reveal for the first time that it was Mr Gaywood’s company, SMS Broadcast, that sent more than ten million somewhat controversial text messages in support of the ‘Yes’ vote to Australian mobile subscribers on behalf of the Australian Marriage Equality campaign, for free.

Read the full article on the Sydney Morning Herald website


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